Initializing
Photo
Video
Editing
Color
Production
Joey Cruz
With over 30 years behind the lens, countless stories have been captured through both still and moving images. My portfolio reflects a diverse creative journey, shaped by a rich history of collaborating with all kinds of clients—each with a new challenge and a new story to tell. From corporate marketing videos and commercial shoots to independent art projects, extensive experience has taught how to adapt the approach to perfectly suit the client's needs and the project's vision. Bringing a creative vision to life and turning concepts into captivating realities is a key goal.
From product shots to lifestyle imagery, every frame is composed with intention. Decades of experience across commercial, fashion, and editorial genres.
Cinematic storytelling through motion. From corporate marketing videos to commercial spots and independent art projects—full production capability.
Precision editing that transforms raw footage into compelling narratives. Pacing, rhythm, and structure crafted to keep audiences engaged.
From subtle retouching to composite masterpieces. Frequency separation, dodging and burning, and meticulous detail work that elevates every image.
Professional color grading that sets the mood and elevates the visual narrative. From consistent scene matching to creative looks that define a brand.
Ready to bring your vision to life? Whether it's a commercial shoot, a creative project, or color work that needs that extra polish—let's talk.